Kindred by PARENTS Black Joy Issue

About This Project

Summary

Kindred by PARENTS' debut digital issue, with cover star Kelly Rowland, was created to celebrate the culture and traditions of Black families everywhere. Coined by activist Kleaver Cruz in 2015, “Black Joy” describes a life-affirming act of resistance for Black children and their families. The issue explored how to feed and grow that joy in Black lives—through compliments shared on the street to parenting choices, the issue provides guidance that will help our children blossom.

Goals & Objectives

To explain the origins of the Black Joy movement and expand upon them, in talking about the tangible ways Black families experience joy in our communities. We measured joy, analyzed how we share it, and explored how often challenges bring us the most satisfying forms of the emotion.

Results & Impact

The issue garnered national media attention, being featured on Access Hollywood, PEOPLE, DailyMail, BNN Network and more. The cover story featuring Kelly Rowland was one of the top performing stories for the brandand on Instagram, the hero post promoting the story received almost 40,000 likes.