Waiting Workforce

About This Project

Summary

1 in 3 Americans have a criminal record. The complex expungement paperwork makes finding jobs and housing harder. Clean Slate legislation that automatically clears eligible records exists, giving millions a second chance. But 38 states have yet to pass it and the media doesn’t cover it. To raise awareness JPMorgan Chase The Waiting Workforce, 38 statues made of 1.8 million pages of expungement paperwork. They stand in Philadelphia, Pennsylvania, where Clean Slate was first passed.

Goals & Objectives

JP Morgan Chase is committed to facilitating employment for all in the corporate sphere, with our hiring practices and Second Chance Business Coalition (helping companies change employment practices.) Now we want to raise awareness in the public sphere, with the hopes that politicians will listen.

Results & Impact

77.8M+ PR across media, 51K+ views in press & 22.1M+ reach on sites (ex. nba.com). $728.5K+ Ad Value, 2x awareness growth & 2.34M + earned impressions. Online mention of JPMC corporate responsibility grew by 178%, Clean Slate Act search grew by 1,029% and mention of Second Chance Act by 143.9%.