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Mental Health Care Works When You Make the Call Campaign

Edelman PROJECT
Mental Health Care Works When You Make the Call Campaign by Edelman

credits

Title
  • Mental Health Care Works When You Make the Call Campaign
Entrant
  • Edelman

About This Project

Summary

America is experiencing a mental health crisis. While millions are struggling, too few are seeking treatment. With a direct call to action, we’re helping Americans jumpstart their mental health journey. The APA Foundation evolved its campaign in year two, unveiling Mental Health Care Works When You Make the Call. Through national PSAs and social and digital components, the campaign offers personal storytelling and condition-specific resources to support those taking an active role in their care.

Goals & Objectives

Our evolved campaign strives to empower as many Americans as possible to make the call. Driving traffic to our website, our audience can find personal storytelling and information, a robust selection of condition-specific resources, and who they can connect with to answer their call.

Results & Impact

In just three months since launching the new campaign and website, we’ve garnered over 114 million impressions in the United States and 54,000 website views via PSAs and modest paid amplification in two cities.

the team

Rachel Gearhart
  • Manager of Operations and Partnerships
  • APA Foundation
Dana Harris
  • Senior Manager, Communications
  • APA/APA Foundation
Rawle Andrews
  • Executive Director
  • APA Foundation
Bob Ensinger
  • Chief Communications Officer
  • APA
Ginnie Titterton
  • Senior Director, Communications and Public Affairs
  • APA
Ryan Vanderbilt
  • Membership and Marketing Officer
  • APA
Raphael Garcia
  • Director of Integrated Marketing
  • APA
Angela Jones
  • Director of Development
  • APA Foundation
Amy Porfiri
  • Managing Director
  • APA Foundation
Vedrana Hodzic, M.D.
  • Director of Fellowships and Medical Education
  • APA Foundation
Courtney Gray Haupt
  • Global COO, Health and US Health
  • Edelman
Lauren Grella
  • Executive Vice President
  • Edelman
Shannon Dennis
  • Account Supervisor
  • Edelman
Michelle Tucker
  • Executive Vice President, US Health Creative Health Lead
  • Edelman
Kim Sheffield-Chang
  • VP Creative Director
  • Edelman
Karen Keane
  • VP Creative Director
  • Edelman
Tory Trahey
  • Associate Creative Director
  • Edelman
Jules Herrick
  • Senior Copywriter
  • Edelman
Aldo Gagliardi
  • Senior Vice President, Group Executive Producer
  • Edelman
Amelia Sacco
  • Producer
  • Edelman
Nicole Frost
  • VP, Health Digital
  • Edelman
Marni Goldman
  • Paid Media Director, Performance Intelligence
  • Edelman
Hilina Kebede
  • VP, Technology Strategist
  • Edelman
David Dalton
  • Senior Account Executive, Digital Producer
  • Edelman
Adam Bruno
  • Creative Editor
  • Hootenanny
Don Avila
  • Executive Producer
  • Hootenanny
Austin Niño
  • Assistant Editor
  • Hootenanny
Zoey Danielson
  • Associate Producer
  • Hootenanny
Steve Aguilar
  • Bilingual Sound Designer/Mixer
  • Aguilar Audio