Elephant XD Academy

About This Project

Summary

XD Academy, now in its fourth year, is focused on BIPOC talent who have an interest in the field of product and experience design, but may have limited exposure to it. Attendees are either students enrolled in higher education or people on their own unique career journey. The program is made possible through Elephant’s partnership with the 4A’s MAIP. XD Academy is entirely free—the only requirements are time and curiosity.

Goals & Objectives

In 2020, an open letter titled ‘A call for change’, circulated the advertising industry, calling for leadership to take DEI more seriously. We made a commitment to dedicate time to inspire a new generation. XD Academy it's designed to be a taster and give you some hands-on skills.

Results & Impact

• XD Academy has run since 2020 • 200+ students attended • 28 speakers have shared knowledge • 71% MAIP fellows hired within 6 months of graduation (MAIP statistic based on 2022 data)