Website For Caregivers - Firefly X Caring Across Generations

About This Project

Summary

Caring Across Generations aims to transform cultural norms and narratives about aging, disability, and care in America, and to change policy in tandem. The organization needed a website that would better reflect the people it serves and facilitate easy access to its many critical resources and advocacy campaigns. Online advocacy is a vital part of how the organization achieves impact, so creating a strong brand and coordinated digital strategy was paramount.

Goals & Objectives

The goal is to activate and inform caregivers, care recipients, and partners by inspiring action and providing information like their theory of change, campaigns details, press releases, and policy statements that are accessible and actionable.

Results & Impact

38% increase in form views per user, indicating growing interaction with digital content YOY 48% increased engagement due to 13% more site traffic 98K People signed a petition to Congress demanding attention to the care crisis in 2023,