Canine Partners for Life Rebrand

About This Project

Summary

Canine Partners for Life (CPL) is a nonprofit organization dedicated to improving quality of life and increasing the independence of individuals with disabilities or in other situations of need by pairing them with professionally trained service dogs and companion dogs. After 35 years in operation, CPL needed an updated logo and website to reflect their growing community and capabilities. A key objective was to create a more inclusive logo, encompassing those with invisible disabilities.

Goals & Objectives

Through conversations with CPL’s staff, board members, and program graduates, we focused on recurring themes that resonate with their brand – including partnership, freedom, and commitment – which informed our approach. These conversations helped to guide the most important aspects of the design.

Results & Impact

The end result is a visual identity embodying CPL's values of compassion, connection, and hope. Following a successful unveiling event, the new logo has been enthusiastically received by the community with many stakeholders expressing their excitement about its inclusive aspects.