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Unseen & Unheard Season 2

FleishmanHillard PROJECT
Unseen & Unheard Season 2 by FleishmanHillard

credits

Title
  • Unseen & Unheard Season 2
Entrant
  • FleishmanHillard

About This Project

Summary

The podcast was designed to educate and raise awareness among the schizophrenia community about key misconceptions, infuse messages of hope that living a full life with schizophrenia is possible, and to fuel understanding among patients, loved ones, and the public. Season 2 highlights people who have found ways to live full lives with schizophrenia, including authors, advocates, musicians, and how they overcame stigma, navigated their diagnosis, and learned about different treatment options.

Goals & Objectives

Unseen & Unheard seeks to dispel these misconceptions, humanize the condition, and grapple with the real challenges those living with schizophrenia may experience, such as discrimination and stigma when seeking care for a serious illness, homelessness, incarceration, substance abuse, and isolation.

Results & Impact

Reached 23.6K+ listeners (287% increase from Season 1); 7.8K+ total downloads; 34% increase U&U Spotify followers; 11.6K+ click-throughs from U&U social posts to H4S.com; 69% of web traffic to H4S.com podcast came from listeners organically searching related SEO terms; 2024 Webby Award finalist

the team

Kody Green
  • Schizophrenia Advocate & Influencer
Marissa Reale
  • Manager, Product Communications, Schizophrenia
Virgina Chess
  • Director, Communication and Public Affairs, Neuroscience
Carolina Pujat
  • Director, Consumer Marketing
Caroline Ignatuk
  • Group Product Director, Neuroscience
Victoria Benbow
  • Product Manager, Consumer Marketing
Erica Kless
  • Global Client Lead
Jennifer Westphal Strategic Lead
  • Strategic Lead
Maria Dottori
  • Creative Producer
George Westberg
  • Editor
Shane Willet
  • Art Director
Amanda Vigil
  • Project Lead
Lily Datz
  • Project Support