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About This Project
Summary
For 16 years, the Contemporary Art Museum of Montreal has engaged young philanthropists with its Printemps du MAC event. In 2024, celebrating its 60th anniversary, the MAC faced the challenge of remaining relevant during a major renovation closure. On May 17th, we hosted ICÔNES, a spectacular avant-garde fundraiser celebrating freedom of expression and diverse art styles. Guests were invited to dress inspired by the MAC's iconic works, blending celebration with creativity and inclusivity.
Goals & Objectives
The goal was to offer even more support to artists and make contemporary art accessible to an ever wider public. The fundraising target was to exceed the 2023 results of 500,000$, increase the number of partners, and raise awareness on social media through a star-studded line-up of local celebrities
Results & Impact
Through ticket sales, donations, partners, sponsors, and a silent auction, the event raised over $520,000. The auction itself raised 120,000$, a 70% increase from 2024. 1,200 participants (sold out event). 93 partners (16% increase). 17 media articles. +400,000 organic views of our red-carpet Reels
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