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About This Project
Summary
Kaleidoscope is the Smithsonian’s first-ever pan-institutional initiative focusing on Gen Z. It is an omnichannel marketing campaign and online exhibition that explores the concept of “resilience” from multiple perspectives.
Goals & Objectives
The project is designed to engage audiences with Smithsonian collections and connect stories of resilience with the needs and interests of Gen Z and younger Millennial audiences.
Results & Impact
In its first six months, this multi-year campaign has reached 3.5 million people through Facebook, Instagram, Spotify, YouTube, Hulu, website, physical signage, and over 20 Smithsonian digital properties.
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