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International Confederation of Midwives | A Global Resource Hub for Midwives
Friendly Design Co. PROJECT
About This Project
Summary
We partnered with ICM to evolve their brand and build an accessible, resource-rich new website to support midwives in nearly every country. The warm brand reflects the respect, dignity, and compassion encompassed by the midwifery model of care. The inclusive hub equips midwives to practice the full scope of the profession, providing education, reproductive health services and newborn care. Contrast mode, image variants, and language options make it easy to engage with critical resources.
Goals & Objectives
We wanted to capture the diversity, energy and excitement of the international community while providing midwives with easy access to educational resources and connection with their wider community via a member portal. The site aims to drive innovation and sustainability for the future of midwifery.
Results & Impact
ICM has reported a “life-changing” experience for the team and an “overwhelmingly positive response” broadly. Launched four months ago, site activity is up over 60%, users reaching the site through organic search is up 103%, and ICM’s resources page now ranks as the second most visited page.
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