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About This Project
Summary
The Wazzii campaign was executed on and offline, with touch points that made it accessible to all. Online, we launched a podcast hosted by members of our youth panel, a TikTok dance challenge, educational videos from influencers, and vox-pop style content asking young people their opinions, and more. On the ground, we used local youth culture to welcome people in, from travelling makeover stations and body confidence workshops, to conversation cards and physical spaces to sit and chat.
Goals & Objectives
We had 5 months to meet our targets: 40,000 chatbot users 10,000 users seeking SRH services We created WAZZII so that young people could have a safe space to explore their curiosities around sex and SRH. We wanted to get them talking about SRH, seeking our services and owning their journeys.
Results & Impact
During the pilot phase, Wazzii… Reached 5 million young people online 550,000 offline Got 300,000 unique click-throughs 600,000 people reached on radio The Wazzii chatbot… Had 42,000 users Linked 12,700 users with a real, human health professional Led to at least 550 users accessing health services
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