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About This Project
Summary
Working with a youth co-creation team from Nairobi and Migori, we unearthed key insights specific to our audience. They wanted something that felt open, while remaining confidential, that drew them in in a language they used. This focused our strategy into creating a “space for you” (or Space Yako). Wazzii, became home to a Whatsapp chatbot, and via USSD messenger for those with limited internet access. The campaign was executed through an integrated digital experience- Podcast, TikTok challe
Goals & Objectives
We had 5 months to meet our targets: 40,000 chatbot users 10,000 users seeking SRH services We created WAZZII so that young people could have a safe space to explore their curiosities around sex and SRH. We wanted to get them talking about SRH, seeking our services and owning their journeys.
Results & Impact
During the pilot phase, Wazzii… Reached 5 million young people online And a further 550,000 offline Got 300,000 unique click-throughs 600,000 people were reached on radio The Wazzii chatbot… Had 42,000 users Linked 12,700 users with a health professional At least 550 users accessed health services
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