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About This Project
Summary
GoalUp.org offers professional, financial counseling as a free service for Dashers & NUL clients to address their financial challenges, needs & take more control over their futures. GoalUp offers multimedia courses on topics like building credit, budgeting, growing savings & applying for mortgage financing. DoorDash & NUL recognized the need to expand economic opportunity in underserved communities but also to make the tools for that expansion accessible in our increasingly digital world.
Goals & Objectives
DoorDash & the National Urban League partnered to create GoalUp as a first-ever digital platform offering NUL’s proven financial literacy education offerings in an accessible, mobile-friendly online format. The launch was announced as part of DoorDash’s five-year, $200M Main Street Strong Pledge.
Results & Impact
GoalUp officially launched September 29, 2021 & as of April 2022, GoalUp had 10,286 total users, 5,696 enrolled courses, and 2,601 total courses completed. GoalUp was only available to the Dasher community by invitation as a free subscription service to provide financial literacy for all Dashers.
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