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About This Project
Summary
Hollywood has an unprecedented opportunity to help people understand and navigate what it means to be human in the age of climate change, by creating authentic and entertaining stories that accurately reflect the climate crisis we’re living in. Good Energy & Colby College’s Buck Lab for Climate & Environment created the Climate Reality Check (CRC), a simple tool for measuring climate visibility in television and film to support writers, gather data, and inspire more climate stories.
Goals & Objectives
Using the CRC, we conducted a systematic content analysis of the 2024 Oscar-nominated films, and Top 250 films of the past decade. We published two reports on the results, and created a three-tiered launch campaign to advance Good Energy’s mission for 50% of all new films to pass the CRC by 2027.
Results & Impact
Our launch campaign surpassed goals with 3.1B media impressions, $30.5M in publicity value, 5 activations with partners including Writers Guild East, and 60+ feature stories in AP, NPR, LA Times, FastCo, Bloomberg, Variety, Hollywood Reporter, NBC, ABC, Fox, Volts, Morning Brew, Inside Philanthropy.
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