Doodle for Google

About This Project

Summary

Doodle for Google is an annual art contest where we invite students to create their own Google Doodle. 55 state/territory winners receive a school celebration and 1 national winner receives a college scholarship, tech for their school and their art on Google.com for a day. In 2024, Google celebrated its 25th birthday by revamping the program with a new visual identity, social-first promo strategy, expanded submission mediums, and larger prize packages to inspire greater participation and impact.

Goals & Objectives

- Increase student and teacher participation and engagement through a dynamic new visual identity and social-first promotional strategy - Encourage student creativity in a broader range of artistic mediums - Strengthen the Google brand by highlighting the power of student creativity

Results & Impact

-Record-breaking 125K+ student submissions, +15% YOY - #DoodleForGoogle surpassed social engagement in the past 4 years. Campaign drove 345k weighted engagements, averaging more engagement than other @Google social posts - Generated 330+ press stories and social posts across 40+ states, +10% YOY