No Escape Room

About This Project

Summary

Sextortion is one of the biggest risks kids and teens face online, but most parents don’t understand how it happens. We created "No Escape Room" — an interactive film that puts parents directly into the experience of a child caught in one of these schemes, capturing the visceral, anxiety-inducing panic of suddenly finding yourself trapped with no way out. Parents discover the important role they play in helping their children escape these situations.

Goals & Objectives

The National Center for Missing & Exploited Children (NCMEC) wanted to grow awareness for the rising threat of sextortion, seeking to educate and empower parents. The experience underscores NMCEC’s position as the leader in the fight to protect children online.

Results & Impact

Since launch, “No Escape Room” has garnered over 400 earned media hits,100M+ views and 26M+ impressions on social media. The experience has been praised by experts for its authentic portrayal of the crime, arming parents with awareness, empathy, and resources to help keep their children safe online.