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About This Project
Summary
Headspace XR is a virtual playground for your mind combating Gen Z's mental health crisis. We use innovative locomotion & inclusive avatars to make mindfulness fun & accessible, building healthy habits for life. It’s the first open-world game dedicated to wellness. The biggest innovation in Headspace XR sits at its core. We took the best of the Quest platform; its social, immersive, playful qualities and reimagined Headspace’s powerful mindfulness techniques for a younger audience.
Goals & Objectives
The objectives were to increase mental health awareness through innovative XR & gamified mindfulness, and widespread adoption of mindfulness habits. We used innovative technology to create a free roam world through teleportation and also redefined excellence in graphics and art in immersive worlds.
Results & Impact
The launch in March 2024 was covered in major global publications (The Verge, TechRadar, The Mirror) generating over 171 million media impressions. User reviews highlight reduced stress and positive social experiences. At SXSW, over 500 demoed the experience, with 95% reporting high satisfaction.
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