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You, Me, and HIV: Multifaceted Educational Initiative Exploring Women Aging and Living with HIV
HealthyWomen PROJECT
About This Project
Summary
“You, Me, and HIV: Multifaceted Educational Initiative Exploring Women Aging and Living with HIV” raised awareness and encouraged women in midlife to get screened for HIV, as women over 50 are more likely than younger women to be diagnosed at a late stage of the disease. The program featured a series of educational components, including articles, infographics, expert Q&A, an infosheet, and a comic — also in Spanish.
Goals & Objectives
The goals of the campaign were to build awareness about the risk factors, signs and symptoms of HIV as well as the latest prevention opportunities for HIV; to increase knowledge about HIV; and to correct misinformation and decrease stigma about HIV and screening for HIV in midlife.
Results & Impact
The campaign reached 883,000+ people. Based on pre- and post-tests, increases in knowledge after reading were as high as 31%. 75% of readers indicated an increase in knowledge & confidence about HIV. Respondents overwhelmingly indicated they will get tested for HIV if they haven’t/need to (56-76%).
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