One Gift. Exponential Impact.

About This Project

Summary

The campaign was developed to reach new and existing audiences with HeartGift’s life-saving mission and move recipients to action. Through real stories and strong imagery, the project detailed the struggle of parents and children, HeartGift accomplishments, and how HeartGift is impacting the lives of children with congenital heart defects and no access to care. Save A Life-Donate Now! was the call to action. Execution included direct mail, email, social media, paid advertising, and text-to-give.

Goals & Objectives

Objectives included: - raise awareness about the need and significant lack of access to care - detail accomplishments and lives saved - produce significant funding to meet or exceed budgeted fundraising goals - highlight HeartGift’s brand voice and hero archetype

Results & Impact

Results included: - 25,000+ emails delivered with a 42% open rate - 10,000 text messages delivered - 9,000 direct mail pieces delivered - 65% increase in social media reach during campaign time period - 470 direct donor contacts - Expenses were only 6% of revenue - Exceeding fundraising goals by 42%