Your Gifts Save Lives - 2023 Annual Report

About This Project

Summary

The Annual Report is our "year in review", an overview of the impact made through the generous gifts of time, talent, and treasure by our donors, volunteers, board members, and medical teams. It is also our opportunity to raise awareness about the 900,000 children around the world each year who need just one surgery but lack access to vital medical care. HeartGift marked a 403% increase in the number of children served from 2020-2023, and the Annual Report should highlight these accomplishments.

Goals & Objectives

The objectives for the Annual Report include: - raise awareness about the need and significant lack of access to care - detail accomplishments - instill donor confidence through transparent program/financial reporting - provide detailed information on how to get involved, and opportunity to do so

Results & Impact

The report resulted in 1,712 annual reports mailed, a 33% email open rate, 1,448 website hits, 34,120 social media reach, and $20,000 raised in the 30 days following the report landing. Anecdotal comments included excellent and improved clarity of messaging and storytelling.