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About This Project
Summary
The Channel® brand has a clear mission: to serve farmers. Through the Channeling Good initiative, Channel partners with organizations that serve the communities where our Seedsman (seed sellers) live, work and play. We discovered nearly 20% of farmers have a physical or mental disability and decided to make a tangible difference. Using purposeful content marketing, we created a successful campaign partnering with PHARM Dog USA, an organization that provides service dogs to farmers in need.
Goals & Objectives
Our main goal for this campaign was to extend our Channeling Good platform, elevate the digital presence of PHARM Dog USA, and help them further their impact in the community. It was also important to generate awareness and affinity for Channel’s dedication to service.
Results & Impact
We generated over 1.4M impressions, resulting in interest and donations to PHARM Dog USA on a level they had never seen before. Channel directly contributed toward a new PHARM Dog USA training facility and an additional rescue dog and increased site traffic and raised more funds from our audiences.
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