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About This Project
Summary
Since 2021, H&M and Buy From A Black Woman (BFABW) have partnered on a variety of impactful initiatives that underscore a shared mission of supporting Black women entrepreneurs by addressing the unique obstacles they face. This includes pop-up events like the annual BFABW Inspire Tour and Holiday Market which features Black women vendors in H&M stores across North America as well as the BFABW Accelerator Program, a grant + education program for business owners ready for MBE certification.
Goals & Objectives
Our primary objective is to advance the mission of BFABW and empower Black women entrepreneurs through the above-mentioned events and programs. We aim to encourage community support and provide vital networking + education opportunities to stimulate business success and equity for Black women.
Results & Impact
To date H&M and BFABW have spotlighted over 65 vendors at 42 pop-ups in H&M stores nationwide and helped 30 businesses in the process to get MBE certified. The partnership has garnered over 2B PR impressions (WWD, Essence, Ebony, Forbes & more) and over 2.5M in social media reach via talent posting.
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