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About This Project
Summary
Homelessness Awareness Month is an annual national campaign to bring attention to the ongoing battle to end homelessness. Each year features a unique theme and identity to engage audiences around the realities of homelessness in America. The theme of 2025, "Someone You Know," aimed to highlight that homelessness is closer than you think through educational digital resources, engaging social media content, and touching personal stories from community members.
Goals & Objectives
The goal of the Homelessness Awareness Month campaign is to raise awareness of the realities of homelessness through digital content and storytelling. The campaign also aimed to position HomeAid as an authority on the homelessness crisis, with audience engagement and education as primary objectives.
Results & Impact
Across Instagram, Facebook, and LinkedIn, HomeAid generated approximately 11.1K total organic views and impressions in November 2025. The podcast episodes received 136 total views, an 8% increase from October 2025. The website received 400 page views with 279 unique visitors.
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