Finalists Coming October 13!

Meet the Women Sowing Senegal's Future

IFC - World Bank Group PROJECT
Meet the Women Sowing Senegal's Future by IFC - World Bank Group

credits

Title
  • Meet the Women Sowing Senegal's Future
Entrant
  • IFC - World Bank Group

About This Project

Summary

Home-grown rice is critical to food security across Africa, but high temperatures and erratic rainfall, attributed to climate change, have created a “rice crisis.” Senegal’s unique solutions include empowering women to support the country’s National Rice Self-Sufficiency Program. Women now play a key this sustainability strategy, and their leadership has created a new generation of activists pursuing economic and social equality.

Goals & Objectives

We introduced readers to Senegalese women climate activists, entrepreneurs, and farmers. We also detail how Senegal’s support of women rice farmers can inform other governments’ sustainability strategies and influence attitudes toward women’s economic and social equality.

Results & Impact

25,600 people have read the story in English & French. Part of the story was republished by the World Economic Forum, read by 1.5 million monthly. The video has 128,000 views. Influencers and development organizations, including UN Women, cross-posted heavily. This French tweet received 1.2M views.

the team

Alison Buckholtz
  • Editor, Consultant
  • IFC
Birom Seck
  • Multimedia Communications Officer
  • IFC
Moussoukoro Diop
  • Communications Officer
  • IFC
Hawa Seydou Diop
  • Communications Officer
  • IFC
Julia Schmalz
  • Multimedia Lead
  • IFC
Jim Rosenberg
  • Manager
  • IFC
Melanie Mayhew
  • Senior Communications Officer
  • IFC
Sidy Talla
  • Consultant
  • IFC
Angela Njeri Mureithi
  • Consultant
  • IFC
Isabelle Poupaert
  • Communications Officer
  • IFC
Sarah Moussa
  • Communications Officer
  • IFC