Beyond Meat x Impact

About This Project

Summary

Our social partnership connected Impact’s climate-conscious audience with the plant-based industry by busting myths about plant-based foods (like how it’s “highly-processed”), linking consumption with climate footprint, and cohering education around a tangible food option they can choose. Impact wrote and designed a 360º suite of branded social content distributed on our own platform, including an IG article, interactive stories, broadcast channel blasts, and an inclusion in our newsletter.

Goals & Objectives

Our goal was to counteract misinformation by promoting plant-based alternatives like Beyond Meat. Leveraging brand research and Gen Z insights, we crafted a data-driven, engaging narrative to improve perceptions of the brand and the plant-based industry.

Results & Impact

The campaign reached a total of over 850,000 impressions and over 640,000 unique readers, as well as inspired over 100,000 actions taken. More than 8,000 readers shared our content within their own communities.