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About This Project
Summary
Impact is a social-first platform geared toward the most diverse generation yet, with the firm belief that to speak to multiple communities, we must be made up of them. As a result, Impact boasts a team that’s 70% LGBTQ+ and 90% POC. In news coverage, we not only highlight marginalized voices and stories, we also contextualize experiences within historical and systemic structures. More than that, we make sure to combat doom scrolling with tangible action items.
Goals & Objectives
Our goals are to report with equity and foster community. We center marginalized voices through our news channel, create forums for discourse, and direct readers to engage in petitions and fundraisers.
Results & Impact
Impact boasts 2.4 million followers on Instagram. We have reached over 117 million unique readers since the start of 2024, and we’ve seen over 20 million engagements with our content — from likes, comments, shares, petition signatures, and more.
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