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About This Project
Summary
Impact is the social-first platform for Gen Z, providing the latest cultural updates for the chronically online. Our content ranges from spotlights of fashion and art happenings like the Met Gala and photographer Tyler Mitchell to cultural critiques like anti-Blackness in the anime space, marrying contemporary cultural moments with a strong focus on equity. With new IG Reel developments, we also draw from TikTok-style influencers to provide multiple ways of engaging with our content.
Goals & Objectives
Our objectives are to deliver thoughtful, critical cultural content that connects art and daily life. We keep our community updated on pop culture, from Taylor Swift to Rihanna, while celebrating underrepresented achievements and joys.
Results & Impact
Impact boasts 2.4 million followers on Instagram. We have reached over 117 million unique readers since the start of 2024, and we’ve seen over 20 million engagements with our content — from likes, comments, shares, petition signatures, and more.
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