Misfits Market x Impact

About This Project

Summary

This social partnership educated our audience on the #1 thing they can do to fight climate change — reducing food waste — in order to spotlight Misfits Market. Leveraging Earth Month timing, Impact created a host of content that provided concrete actions such as food upcycling and buying “ugly” produce in order to rescue edible food and lower their carbon footprint. Impact utilized a multi-channel approach by producing and publishing the content as an in-feed article, story set, and Threads post

Goals & Objectives

Our goal was to raise awareness of Misfits Market and its mission to reduce food waste by spotlighting "ugly" produce. We aimed to inform readers about sustainable shopping options to combat the issue of cosmetically imperfect food being discarded.

Results & Impact

The campaign reached a total of over 590,000 impressions and over 430,000 unique readers, as well as empowered over 63,000 actions. More than 7,000 readers shared our content among themselves.