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About This Project
Summary
GARDP is a leading not-for-profit organization at the heart of a global movement to address antimicrobial resistance (AMR) - one of the biggest global killers, associated with nearly 5 million deaths. Together with public and private partners, they are working to revitalize the research and development of priority antibiotics and ensure access to them. The digital campaign mark’s GARDP’s 5th anniversary and aims at communicating the urgency of the AMR crisis and showing the “human face” of AMR.
Goals & Objectives
The campaign was designed to reach both the general public, as well as governments, scientists and industry partners. The aim was to shine a light on the AMR crisis and advocate for urgent global action and investment.
Results & Impact
Launched in May 2023, the campaign has gained significant traction. With 4,000 new followers and 68K microsite hits, the campaign has helped GARDP build a worldwide community of online supporters, spread AMR awareness and increase engagement with the organization as a whole.
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