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Tobacco Product Packaging Regulation and Compliance in Mexico

Institute for Global Tobacco Control
Tobacco Product Packaging Regulation and Compliance in Mexico by Institute for Global Tobacco Control

credits

Title
  • Tobacco Product Packaging Regulation and Compliance in Mexico
Entrant
  • Institute for Global Tobacco Control

About This Project

Summary

Following the Tobacco Pack Surveillance System (TPackSS) systematic protocol, researchers collected/analyzed cigarette packs sold in Mexico to assess compliance with health warning label requirements, as well as the presence of marketing appeals that could counteract health warning label regulations. The findings highlight opportunities for strengthened packaging policies and enforcement. Dissemination methods: bilingual fact sheet; published paper; poster and oral presentation; media outreach.

Goals & Objectives

When packaging includes clear, visual health warnings that elicit a strong emotional reaction, fewer people start using tobacco and nicotine products to begin with. This surveillance study aimed to evaluate regulatory compliance and to monitor an industry prone to exploiting regulatory loopholes.

Results & Impact

The noncompliance findings generated earned media coverage with a total potential reach of nearly 30M and prompted favorable action by a subcommittee within Mexico’s National Commission on Mental Health and Addiction at the Ministry of Health, informing its health warning label proposal updates.

the team

Graziele Grilo
  • Program Officer
  • Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health
Reiley Hartmuller
  • Research Assistant
  • Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health
Joanna E. Cohen
  • Director
  • Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health
Kevin Welding
  • Associate Director
  • Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health
Bekir Kaplan
  • Senior Biostatistician
  • Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health
Katherine Clegg Smith
  • Affiliated Faculty
  • Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health
Jared Earley
  • Communications Associate
  • Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health
Brian Shea
  • Communications Associate
  • Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health
Luz Myriam Reynales-Shigematsu
Maria Guadalupe Flores Escartin
Local media outreach
  • JeffreyGroup
Funding
  • Bloomberg Philanthropies’ Bloomberg Initiative to Reduce Tobacco Use