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Kijana Educational Empowerment Initiative: Growing our Brand

Kijana Educational Empowerment Initiative
Kijana Educational Empowerment Initiative: Growing our Brand by Kijana Educational Empowerment Initiative

credits

Title
  • Kijana Educational Empowerment Initiative: Growing our Brand
Entrant
  • Kijana Educational Empowerment Initiative

About This Project

Summary

Kijana Educational Empowerment Initiative has been “building its brand” for over two decades. Our marketing strategy evolved with the advent of the Kijana Global Innovation School, inaugurated in 2020, and educating 235 students and employing over 35 faculty and staff. Our brand centers around empowering Kenyan youth through authenticity, appreciation and recognition of strengths of east African cultures, particularly by highlighting the Kiswahili language and the vibrancy of local cultures.

Goals & Objectives

We have aimed to increase the following: our name recognition globally and particularly in western Kenya with the Kijana Global Innovation School; the engagement of our donor base; and the awareness and appreciation of the skills and contributions that Kenyan youth can provide for humanity.

Results & Impact

Our annual contributions increased from $35,000 in 2018 to over $500,000 annually from 2021-2024. Enrollment in our flagship school increased from 15 (inaugural class) in Jan 2020 to 235 (July 2024). We have 470,000+ followers on Facebook. Our Care Share and Explore program has impacted thousands.

the team

James Cummings
  • Founder & President
  • Kijana Educational Empowerment Initiative
Tom Maher
  • Systems/Project Manager
  • Kijana Educational Empowerment Initiative
Lawrence Inonda
  • Photographer
  • Kijana Educational Empowerment Inititiative
Cara Scarola
  • Founder & President
  • Mission Marketing
Claire Salmon
  • Special Projects
  • Kijana Educational Empowerment Initiative
Ebby Shiroya
  • School Director and Project Manager
  • Kijana Educational Empowerment Initiative