Loans for 1,000 Refugees: Kiva x Tripadvisor Foundation

About This Project

Summary

Since 2016, Kiva has challenged the notion that refugees are risky borrowers. With more than 150,000 refugee borrowers maintaining a 95% repayment rate to date, Kiva's loans offer stability and help restore their economic independence. For #GivingTuesday2023, the Tripadvisor Foundation partnered with Kiva, matching loans by their traveler community dollar for dollar (up to $150,000), doubling the impact and aiding more refugees in rebuilding lives.

Goals & Objectives

By 2028, Kiva plans to reach 450,000 refugees and displaced people with partners like Tripadvisor. This campaign sought to: educate Tripadvisor’s 60M+ audience on the challenges refugees face, provide a tangible opportunity for consumers to take action, and direct critical capital to more refugees.

Results & Impact

The multi-channel campaign reached an audience of 60M+ through joint press releases, email, website, and social media activations – inspiring 2,200 people to contribute to refugees. Together, Tripadvisor, its audience, and Kiva supported over 1,000 refugees like Fayeza with $260,000 in loan capital.