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About This Project
Summary
LIQUID SOUL was instrumental in creating a successful managing belonging content reel for the Genentech diversity office to share highlighting the importance of senior leadership in a unique and engaging way.
Goals & Objectives
Execute a comprehensive marketing strategy to drive awareness and engagement with Black and Hispanic/Latinx talent, in support of Genentech’s 2025 Commitments.
Results & Impact
- 2nd Highest Visited Page on gWiz (1,800 gWiz Views) - Shared with 761 People Leaders - Black and Latinx hires improved by 23%
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