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Power Up with Reading: Little Free Library + Scholastic’s Dog Man

Little Free Library PROJECT
Power Up with Reading: Little Free Library + Scholastic’s Dog Man by Little Free Library

credits

Title
  • Power Up with Reading: Little Free Library + Scholastic’s Dog Man
Entrant
  • Little Free Library

About This Project

Summary

50 Dog Man Little Free Libraries. 50 U.S. states. 50,000 kids’ books. Countless kids ready to Power Up with Reading! The Little Free Library nonprofit organization was thrilled to partner with global children’s publisher Scholastic to grant Dog Man–themed Little Free Library book-sharing boxes to sites catering to children across all 50 United States through their “Power Up with Reading” initiative. Dog Man author and illustrator Dav Pilkey donated 50,000 books to support these libraries.

Goals & Objectives

Ignite a passion for reading in kids, especially reluctant readers Expand book access in underserved communities from all 50 states Provide a fun and welcoming community space to get books 24/7, 365 days a year Celebrate the project across LFL and Scholastic’s social media, web, and comms channels

Results & Impact

50 orgs received 1 library + 1,000 books (900 applied, showing need) Library locations appear on web map, as well as LFL mobile app w/Dog Man custom pin National launch events: Kentucky said, “It was and continues to be an awesome success and I’ve received such positive feedback from the community.”

the team

Margret Aldrich
  • Director of Communications
  • Little Free Library
Shelby King
  • Director of Programs
  • Little Free Library
Sarah Nelson
  • Content Manager
  • Little Free Library
Megan Hanson
  • Director of Digital Strategy
  • Little Free Library
Dan Sheridan
  • Product Operations Manager
  • Little Free Library
Greig Metzger
  • Executive Director
  • Little Free Library
Charisse Meloto
  • VP Global Brand Publicity & Franchise Strategy
  • Scholastic
Rachel Coun
  • VP Global Brand Marketing
  • Scholastic
Shifa Kapadwala
  • Senior Publicity Manager, Global Brands
  • Scholastic
Madeline Muschalik
  • Publicity and Marketing Assistant, Global Brands
  • Scholastic
Margret Aldrich
  • Director of Communications
  • Little Free Library
Shelby King
  • Director of Programs
  • Little Free Library
Sarah Nelson
  • Content Marketing Manager
  • Little Free Library
Sarah Howd
  • Administrative and Marketing Assistant
  • Little Free Library
Megan Hanson
  • Director of Digital Strategy
  • Little Free Library
Dan Sheridan
  • Product Operations Manager
  • Little Free Library
Greig Metzger
  • Executive Director
  • Little Free Library
Charisse Meloto
  • VP Global Brand Publicity & Franchise Strategy
  • Scholastic
Rachel Coun
  • VP Global Brand Marketing
  • Scholastic
Shifa Kapadwala
  • Senior Publicity Manager, Global Brands
  • Scholastic
Madeline Muschalik
  • Publicity and Marketing Assistant
  • Scholastic