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About This Project
Summary
In honor of Mental Health Awareness Month, Maria Shriver's Sunday Paper dedicated a rare special edition of our digital publication to mental health to help Move Humanity Forward and help people feel seen and connected. The Special Edition on Mental Health features leading experts and advocates such as Former Canadian First Lady Sophie Grégoire Trudeau, Sahaj Kaur Kohli, Peter Levine, Patrick J. Kennedy, and Anne Lamott to tackle many facets of mental health when our world needs it most.
Goals & Objectives
In light of staggering mental health statistics in America & the US Surgeon General’s Advisories, our Special Edition on Mental Health was created to reduce the stigma, draw attention to the mental health epidemic as well as solutions, and provide a platform to the game-changers making a difference.
Results & Impact
The Special Edition on Mental Health was shared with our 410K+ email subscribers, 70K+ unique website users, and 5.5M social media followers. Our email had strong engagement, achieving a 47.5% open rate and 10% click rate, and our mental health content was extremely well received by our readers.
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