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The MSK Campaign: Leading Science. Changing Lives.

Memorial Sloan Kettering Cancer Center PROJECT
The MSK Campaign: Leading Science. Changing Lives. by Memorial Sloan Kettering Cancer Center

credits

Title
  • The MSK Campaign: Leading Science. Changing Lives.
Entrant
  • Memorial Sloan Kettering Cancer Center

About This Project

Summary

For the public launch of MSK’s $6 billion comprehensive campaign, we created a full suite of new branded deliverables including a brochure, a campaign landing page, a revamp of our fundraising proposal templates, and a launch video highlighting leaders from across MSK describing directly to camera how philanthropy changes the lives of people with cancer.

Goals & Objectives

- Introduce the MSK donor community and the public at large to the goals and branding of The MSK Campaign: Leading Science. Changing Lives. - Highlight the work MSK donors make possible by putting a human face on the impact of philanthropy, while inspiring others to make philanthropic gifts

Results & Impact

Overall, the new branding has heightened awareness of the campaign’s goal and potential impact, generating excitement both inside and outside of the institution, as well as new philanthropic gifts.

the team

Robert Dodd
  • Creative Director
  • Memorial Sloan Kettering Cancer Center
Beth Demel
  • Director, Development Communications
  • Memorial Sloan Kettering Cancer Center
Jessica Kincer
  • Design Manager
  • Memorial Sloan Kettering Cancer Center
Andre Lewis
  • Co-Producer
  • Memorial Sloan Kettering Cancer Center
Ethel Bass
  • Co-Producer
  • Memorial Sloan Kettering Cancer Center
Sean Devaney
  • Director/Editor
  • First Prospect Films
Andy Whitlatch
  • DP/Colorist
Kevin Deming
  • Gaffer
Christopher Stangroom
  • Sound Design/Mix
  • STJ Sound Studios