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*Privacy Not Included: Cars & Privacy

Mozilla Foundation PROJECT
*Privacy Not Included: Cars & Privacy by Mozilla Foundation

credits

Title
  • *Privacy Not Included: Cars & Privacy
Entrant
  • Mozilla Foundation

About This Project

Summary

Mozilla's *Privacy Not Included guide reviewed 25 car brands, uncovering severe privacy concerns. All car makers excessively collected, shared, or sold personal data, often without user consent or control. The research, which took over 600 hours, highlighted the lack of basic security standards and transparency in car privacy practices. Mozilla aims to raise awareness and push for better privacy standards in the automotive industry through this analysis?.

Goals & Objectives

Privacy Not Included researchers exposed privacy and security concerns in modern cars. Objectives included highlighting excessive data collection, lack of user control, and insufficient security measures. The goal was to raise consumer awareness and push for better privacy practices from automakers.

Results & Impact

We had 1,000+ press stories across 33 countries, raising awareness about privacy issues in cars and sparking further research by journalists and policymakers. Several US Senators and EU MEPs cited our research to demand better privacy practices, and the FTC officially put car companies on notice.

the team

Jen Caltrider
  • Product Director, PNI
  • Mozilla Foundation
Zoë MacDonald
  • Content Creator, PNI
  • Mozilla Foundation
Misha Rykov
  • Researcher, PNI
  • Mozilla Foundation
Kevin Zawacki
  • Head of Communications
  • Mozilla Foundation
Tracy Kariuki
  • Communications Lead, Africa and Europe
  • Mozilla Foundation
Audrey Hingle
  • Head of Marketing
  • Mozilla Foundation
Shannon Zepeda
  • Visual Designer
  • Mozilla Foundation
Carli Cole
  • Senior Marketing Coodinator
  • Mozilla Foundation