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A.S.K YT Experience

MTV Entertainment Studios and Kids & Family PROJECT
A.S.K YT Experience by MTV Entertainment Studios and Kids & Family

credits

Title
  • A.S.K YT Experience
Entrant
  • MTV Entertainment Studios and Kids & Family

About This Project

Summary

As part of the A.S.K. campaign, we met young people where they are and created a fun way to learn how to support their friends through an interactive, choose-your-own-adventure digital experience on YouTube. You are placed in Charlie’s shoes and move the story forward by helping them navigate a difficult conversation with Luna and in the process, you practice using A.S.K., the new ‘stop, drop and roll’ for how to provide emotional support.

Goals & Objectives

Goal: teach young people how to support their friends in a fun, engaging way. The A.S.K. YouTube experience accomplished that by letting users choose Charlie’s responses and learn helpful ways to navigate difficult conversations and why some common reactions may be harmful along the way.

Results & Impact

Launched on Mental Health Action Day (May 16, 2024), the A.S.K. digital experience has been viewed more than 32.6K times, by more than 1,500 people at VidCon alone and will be experienced by many more young people when Active Minds introduces it to their more than 600 school chapters this fall.

the team

Amy Campbell
  • Chief Marketing Officer
  • MTV Entertainment Studios, Paramount Global
Brianna Cayo Cotter
  • SVP, Social Impact
  • MTV Entertainment Studios, Paramount Global
Francesca Batista
  • SVP, Marketing & Campaign Management
  • MTV Entertainment Studios, Paramount Global
Deva Newman
  • SVP, Brand Creative Editorial
  • MTV Entertainment Studios, Paramount Global
Erika Soto Lamb
  • VP, Social Impact
  • MTV Entertainment Studios, Paramount Global
Pamela Brill
  • VP Brand Creative Design Production
  • MTV Entertainment Studios, Paramount Global
Timothy Livezey
  • VP Motion Design
  • MTV Entertainment Studios, Paramount Global
Chris Williams
  • Executive Creative Director
  • MTV Entertainment Studios, Paramount Global
Lance Rusoff
  • Sr Creative Director
  • MTV Entertainment Studios, Paramount Global
Vaughan Bagley
  • Director, Social Impact
  • MTV Entertainment Studios, Paramount Global
Rosa White
  • Creative Director, Social Impact & Special Projects
  • MTV Entertainment Studios, Paramount Global
Tracey Crooks
  • Writer
  • MTV Entertainment Studios, Paramount Global
Jaime Clifford
  • Director, Campaign Management
  • MTV Entertainment Studios, Paramount Global
Kaitlyn Vella
  • Director, Social Media
  • MTV Entertainment Studios, Paramount Global
Sean Linehan
  • Producer
  • MTV Entertainment Studios, Paramount Global
Kelly McCrossin
  • Producer, Design
  • MTV Entertainment Studios, Paramount Global
Matthew Gehring
  • Sr Manager, MTV Brand Social & Fan Engagement
  • MTV Entertainment Studios, Paramount Global
Kira McGann
  • Project Manager
  • MTV Entertainment Studios, Paramount Global
Tulsi Patel
  • Coordinator, Social Impact
  • MTV Entertainment Studios, Paramount Global
Anoosha Chari
  • Project Coordinator
  • MTV Entertainment Studios, Paramount Global
Shanae Duncan
  • Specalist
  • MTV Entertainment Studios, Paramount Global
Janet Abrams
  • SVP, Business and Legal Affairs
  • Paramount Global
Lauren Christensen
  • VP, Insights & Strategy
  • Showtime/MTV Entertainment Studios
Rachael Terrell
  • Senior Director, Social Impact at Social Impact
  • Showtime/MTV Entertainment
Jay Osterman
  • Senior Manager, Social Impact
  • Showtime/MTV Entertainment Studios
Elizabeth Landau
  • Senior Manager, Insights & Strategy
  • Showtime/MTV Entertainment Studios
Laura Horne
  • Chief Programming Officer
  • Active Minds
Jessica Mayorga
  • Chief Marketing Officer
  • Active Minds
Q Garcia
  • Manager of Youth Insight
  • Active Minds
Shiloh Lawrence
  • Head of Digital Technology
  • Active Minds
Dena Keeling
  • VP, Equity & Inclusion
  • Active Minds
Amy Gatto
  • VP, Measurement
  • Active Minds
Keaton Van Beveren
  • Manager, Visual Brand
  • Active Minds
Rita DeBate
  • Research & Evaluation Advisor
  • Active Minds
Alyssa Garza
  • A.S.K. Youth Leadership Council
  • Active Minds
Anushka Gupta
  • A.S.K. Youth Leadership Council
  • Active Minds
Brandon Bond
  • A.S.K. Youth Leadership Council
  • Active Minds
Jorge Alvarez
  • A.S.K. Youth Leadership Council
  • Active Minds
Kaitlin Chau
  • A.S.K. Youth Leadership Council
  • Active Minds
Meera Varma
  • A.S.K. Youth Leadership Council
  • Active Minds
Morgann Noble
  • A.S.K. Youth Leadership Council
  • Active Minds
Jaiden Singh
  • A.S.K. Youth Leadership Council
  • Active Minds
Trace Terrell
  • A.S.K. Youth Leadership Council
  • Active Minds
Tre Moss
  • A.S.K. Youth Leadership Council
  • Active Minds
Michelle Craig
  • Creative Partner
  • Unit9
Gilles Boisselet
  • Creative Partner
  • Unit9
Yifei Chai
  • Executive Creative Director
  • Unit9
Mindy Lubert
  • Director of Production
  • Unit9
Erin Ray
  • Executive Producer
  • Unit9
Alice Pelot
  • Producer
  • Unit9
Annie Bedard
  • Head of Experience Design
  • Unit9
Shelley Adamson
  • Creative Director
  • Unit9
Weronika Kuc
  • Creative Lead
  • Unit9
Mitch Fernandes
  • Art Director
  • Unit9
Francesco Bagni
  • UX Lead
  • Unit9
Victoria Bissengué
  • Tech Lead
  • Unit9
Weronika Kuc
  • Creative Lead
  • Unit9
Yifei Chai
  • Executive Creative Director
  • Unit9
Aquiles Adrianza
  • 3D Designer
  • Unit9
Arnaud Boisselet
  • Creative Lead
  • Unit9
Carlos Ramirez
  • Art Director
  • Unit9
Elena Barbera
  • Creative Manager
  • Unit9
Fabio Sai
  • 3D/Motion Designer
  • Unit9
Florencia Pavan
  • UX/UI /2D Designer
  • Unit9
Gosia Borkowska
  • Art Director
  • Unit9
Jessica Pezenti
  • Senior 2D Designer/Illustrator
  • Unit9
Julio Villarreal Castellanos
  • 3D Designer
  • Unit9
Luis Palaccios
  • 3D Designer
  • Unit9
Silver Le
  • Creative
  • Unit9
Lu Te-Hsing
  • Creative Director
  • Unit9
Erin Ray
  • Executive Producer
  • Unit9
Alice Pelot
  • Producer
  • Unit9
Charlotte Favre Duprez
  • Project Manager
  • Unit9
Francesco Bagni
  • UX Lead
  • Unit9
Sebastian Ervi
  • UX Designer
  • Unit9
Magda Domagala
  • Content Strategist
  • Unit9
Annie Bedard
  • Head of Experience Design
  • Unit9
Shelley Adamson
  • Creative Director
  • Unit9
Weronika Kuc
  • Creative Lead
  • Unit9
Mitch Fernandes
  • Art Director
  • Unit9
Pola Lucas
  • Illustrator/Storyboard/Animation Director
  • Unit9
Riccardo Carusi
  • Illustrator
  • Unit9
Jessica Pezzenti
  • Senior 2D Designer/Illustrator
  • Unit9
Andre Boyd
  • Character Animator
  • Unit9
Daniel Felipe
  • Character Animator
  • Unit9
Lukasz Schaefer
  • Motion Design
  • Unit9
Szymon Lucarz
  • UI Designer
  • Unit9
Rebecca Pacun
  • Copywriter
  • Unit9
Victoria Bissengué
  • Tech Lead
  • Unit9
Javier Velazquez Traut
  • Tech Lead
  • Unit9
Tomasz Madej
  • Front End Developer
  • Unit9
Patryk Ordon
  • Front End Developer
  • Unit9
Sarabjeet Singh
  • Full Stack Dev
  • Unit9
Blazej Rybczynski
  • Back End Dev
  • Unit9
Abirafdi Raditya Putra
  • Back End Dev
  • Unit9
Magnus Rolen
  • QA Lead
  • Unit9
Pani Nicola
  • Senior QA Tester
  • Unit9
Pritty Gilbey
  • QA Tester
  • Unit9
Elizabeth Creighton
  • User Testing
  • Brazen
Simon Little
  • Sound Director
  • We Sound Loud
Andrew Lee
  • SEO Specialist
  • Digitalee
Javier Torres
  • Spanish Translator
  • Freelance Translator