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National Alliance on Mental Illness - Mental Health Awareness Month
National Alliance on Mental Illness PROJECT
About This Project
Summary
NAMI’s 2026 Mental Health Awareness Month campaign, “Stigma grows in silence. Healing begins in community,” used storytelling to reduce stigma, foster supportive communities and transform awareness into action. This integrated national campaign elevated lived experience across social media, video, web, email, podcasts and paid media, while equipping NAMI’s grassroots Alliance with customizable and Spanish-language resources to bring the campaign into communities nationwide.
Goals & Objectives
Elevate lived experience and show the power of community to reduce mental health stigma. Strengthen NAMI’s position as a trusted mental health leader, deepen engagement with the NAMI Alliance and advocates, expand reach to diverse audiences, and inspire people to share their stories and act.
Results & Impact
The campaign ranked #1 on Google for “mental health awareness month,” reached 95,621 website users and generated 5,437 resource downloads (515 in Spanish) and 290 story submissions. Organic social delivered 1.7M video views and 30K engagements, while paid media generated nearly 4.7M impressions.
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