Bobi Wine: The People's President

About This Project

Summary

The Academy-Award nominated documentary Bobi Wine: The People’s President follows the incredible story of a beloved Ugandan pop star turned political opposition leader. The social media strategy for the film drew on this inspiring story of real-life heroes to raise awareness of the film as well as its broader message about the urgency of safeguarding democracy and human rights. The social campaign included a concert livestream, behind the scenes featurettes, and real-time updates, from the film’

Goals & Objectives

The goals of the social campaign for Bobi Wine: The People’s President were to raise awareness of the film and Bobi Wine’s fight for freedom in Uganda, drive viewership in theaters and on streaming platforms; drive views and engagement on social media; and position the film for awards nominations

Results & Impact

The campaign resulted in 16m impressions and 4.9m video views on social platforms. The film was nominated for several prestigious awards, including the Academy Award for Best Documentary. The film subjects credit the film and campaign with raising global awareness and support for their cause.