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National Parks Conservation Association & Nature Valley: Protecting the Rim of the Valley
National Parks Conservation Association
About This Project
Summary
National Parks Conservation Association & Nature Valley partner to protect places in nature for everyone to enjoy – including land within the Rim of the Valley in Los Angeles, CA. A robust partnership marketing campaign furthered efforts to preserve the Rim of the Valley to protect access to some of the area’s last undeveloped land and give more families the chance to experience a national park site just outside LA’s city limits. The campaign included video, blog & influencer content and more.
Goals & Objectives
The campaign aimed to generate national awareness about efforts to increase accessibility to nature like the wild spaces within the Rim of the Valley. Targeted content also engaged local audiences and inspired them to get involved by learning more about and exploring nearby national parks.
Results & Impact
With more than 1M views across the dynamic content mix, the campaign was highly successful in generating awareness for efforts to preserve the Rim of the Valley. Viewer comments that demonstrate success in inspiring audiences include: “Please preserve this area.”, and “Yes to protecting the land!”
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