National Public Lands Day Influencer Campaign

About This Project

Summary

A leading nonprofit voice in safeguarding our national parks, National Parks Conservation Association (NPCA) partners with value-aligned companies who help inspire consumers to learn more about parks and visit them responsibly. During National Public Lands Day, NPCA executed a campaign that featured 6 influencers and 6 of NPCA’s partners. Each influencer was paired with a partner and created content to inspire their audience to be park stewards while seamlessly highlighting partner products.

Goals & Objectives

NPCA engaged influencers during this key moment for a partnership marketing campaign to: 1) elevate NPCA’s brand by reaching new audiences, 2) authentically share how NPCA partners with companies to advance our work and 3) engage the public with actions they can take to be sustainable park visitors.

Results & Impact

The campaign reached 480,000+ followers across influencers’, partners’ and NPCA’s accounts. Commenters affirmed their excitement about NPCA’s partnerships and users responded to the educational aspect campaign very positively, with one summarizing: “…this is perfection! Way to deliver the message.”