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NBCUniversal's Creative Impact Lab Report

NBCUniversal PROJECT
NBCUniversal's Creative Impact Lab Report by NBCUniversal

credits

Title
  • NBCUniversal's Creative Impact Lab Report
Entrant
  • NBCUniversal

About This Project

Summary

The Creative Impact Lab (CIL) is NBCU’s social purpose initiative aimed at empowering the next generation of storytellers and shining a light on nonprofits. CIL commissions apprentices to develop marketing assets for nonprofit organizations – helping them create awareness and scale their impact. The report beautifully illustrates the tremendous impact which the CIL achieved, highlighting the benefits to the agencies and clients, while featuring the creative assets made in the Lab.

Goals & Objectives

The CIL report aimed to increase awareness of Lab and help scale its impact. The report was shared with outside corporate CSR leaders, who subsequently became funders of the Lab. The report also spotlighted the storytelling pieces created by the apprentices, bringing more visibility to their work.

Results & Impact

The report has garnered 9,500 impressions of the work including nonprofit clients, nonprofit creative agencies, NBCU employees and CSR influencers. Following the report's release, we attracted new partners to the Lab.

the team

Hilary Smith
  • EVP, Corporate Social Responsibility
  • NBCUniversal
Jessica Clancy
  • SVP, Corporate Social Responsibility
  • NBCUniversal
Marie Dilemani
  • Sr. Director, Corporate Social Responsibility
  • NBCUniversal
Kristen Johnson
  • Manager, Corporate Social Responsibility
  • NBCUniversal
Liza Brecker
  • Coordinator, Corporate Social Responsibility
  • NBCUniversal
Mike Cloppse
  • Senior Account Manager
  • Athena Global Advisors
Jori Robbins
Lindsay Muir
  • Associate Creative Designer
  • Athena Global Advisors