The Horse

About This Project

Summary

We created a chilling spot based on the famous Trojan Horse legend. The sport opens as we slowly glide down a hallway in a family home while an omniscient narrator recounts the myth of the Trojan Horse. A lingering sense of unease and suspense builds as the viewer searches for danger in a nighttime home that appears peaceful. Then a phone buzzes on a child’s nightstand, lighting up the room and revealing the threat isn’t in the shadows but concealed in the brightness of our screens.

Goals & Objectives

Over the past 5 years, reports of online sexual luring children increased by 815% in Canada. As part of The Canadian Centre for Child Protection’s mission to protect children from sexual violence, we raised awareness of the dark & insidious threats targeting children through their digital devices.

Results & Impact

On a limited budget, we raised awareness and alerted parents to the dangers that now face our children within the supposed safety of our home. 14 Million Impressions 380K Website Visit 2:00+ Average Time On Web Page 18 Canadian Law Enforcement Agencies shared the campaign. Global Pick Up