AI creates cycle-friendly streets

About This Project

Summary

Cycling benefits both health and the environment, leading the Netherlands to center its climate-neutral future around bikes. The Netherlands Board of Tourism & Conventions (NBTC) aims to inspire cities globally to create bicycle-friendly spaces for sustainable mobility. Introducing the Cycling Lifestyle AI tool: it transforms any street into a greener, bike-friendly environment in real time. This tool’s visualizations help people envision and advocate for healthier, greener living spaces.

Goals & Objectives

Our AI tool makes sustainability tangible by showing how streets can be transformed for people and bikes. Objectives: 500,000 makeovers 10 media publications 650,000 unique social media reach 7.5 million impressions through the campaign.

Results & Impact

The tool was a success, with over 1 million uses in just a month, transforming streets globally, from New York to New Delhi. The visual impact on social media highlighted its success. Results: 1.4M makeovers 40+ media publications 893K unique social reach 23.4M impressions.