LoveTravels® Platform Relaunch

About This Project

Summary

To meet expectations of conscious consumers who are driven by transparency, authenticity and values, we relaunched our consumer-facing platform LoveTravels® – the vehicle through which Marriott shares our commitments and actions around DEI, social impact and sustainability. The refresh unveiled new brand guidelines, a new website, a :60 spot, associate engagement, and amplification via influencers, owned channels and a point-match campaign benefitting our philanthropic partners.

Goals & Objectives

Drive consumer awareness and engagement of the LoveTravels platform and bridge the consumer awareness gap of Marriott’s diversity, equity & inclusion, social impact and sustainability efforts.

Results & Impact

We drove awareness through Marriott Bonvoy Member Emails garnering 42M impressions, showcased our Hero video on Marriott Bonvoy TV across 2,200 hotels, amplified across social with 52k video views & 102K impressions and lastly secured 1.4M point donations toward our philanthropic partners for June.