Operation Smile Leverages World's Largest YouTuber to Shine Light on Life-Changing Work

About This Project

Summary

Operation Smile (OS) partnered with Beast Philanthropy (BP), the philanthropic arm of world's largest YouTuber MrBeast, to create an impactful, social-first video showcasing OS's life-changing work firsthand. BP joined OS in Puebla, Mexico, to document for its global audience – including over 22 million subscribers on YouTube alone – OS’s transformative work on patients, families, and communities in order to connect OS to a new generation of donors, medical volunteers, and future leaders.

Goals & Objectives

• Increase awareness of OS/BP's impactful collaboration • Implement targeted fundraising campaign leveraging BP's influence and audience • Activate and mobilize OS community of donors, staff, students, volunteers, partners • Facilitate engagement/interaction and encourage audiences to share support

Results & Impact

The partnership was successful at reaching/driving impact on current and new audiences. In just one day the video received nearly 2.5M views, was a top Trending video on YouTube, and raised more than 20% of fundraising goal. To date the video has received over 28M views and raised more than $55K.