The Choose Kindness Project

About This Project

Summary

Project Choose Kindness is committed to inspiring a more inclusive world where all youth feel accepted to be themselves and safe to create the futures they imagine. The project encourages a culture of belonging that strives to end bullying, bias, and isolation for young people and their families. Introducing the new Choose Kindness website coincides with major launch moments across initiatives, including a call to action, media integrations, and Alliance-led back-to-school activations.

Goals & Objectives

A successful TCKP website includes a clear and easy-to-navigate hub that has the flexibility to scale over time, help highlight and amplify the best of Disney’s alliance, create a central hub for the initiatives’ efforts, showcase engagement, and deepen affinity between TWDC and it's audiences.