Addressing Summer Hunger through Food For Good by the PepsiCo Foundation

About This Project

Summary

In the U.S., 30 million children are at risk of hunger when public schools close for the summer. To combat this issue, the PepsiCo Foundation’s Food for Good initiative, Frito-Lay Variety Packs, and Kroger teamed up to donate meal packages to families in need. Leveraging a $350,000 donation from PepsiCo, each Kroger division independently executed local meal-packing events or directly donated meal kits, both in direct benefit of the Boys and Girls Club of America.

Goals & Objectives

The goal of the campaign was to alleviate hunger for as many students as possible while raising awareness of the yearly summer hunger crisis that affects many students in the United States. The meal-packing events gave associates, nonprofit partners and volunteers the opportunity to give back to the

Results & Impact

As a result of the campaign, volunteers in Dallas, Louisville, Nashville, Memphis, Wichita, Houston, Las Vegas, and Cincinnati packed 62,000 meals that went directly to the Boys and Girls Club and other local partners. Direct donations in 15 cities nationally led to over 261,800 meals delivered.