PepsiCo Foundation Safe Water Changemakers

About This Project

Summary

The PepsiCo Foundation upholds the principle that water is life & sanitation is dignity and therefore all communities should have access to safe water to?drive health, economic prosperity, and gender equality. During World Water Week, the PEP FDN launched the six-part Safe Water Changemakers docuseries to showcase the work, highlight a Changemaker, their community, & a nonprofit partnership in each episode. The series supports the goal of bringing safe water access to 100 million people by 2030.

Goals & Objectives

The Safe Waters Changemakers series aimed to raise awareness of the PepsiCo Foundation’s nonprofit partnerships and collective impact in the communities where PepsiCo lives and works across the globe. The series also aimed to amplify and celebrate the voices of local water leaders from South Africa,

Results & Impact

The series (https://www.youtube.com/watch?v=P1tisVnoxNc) generated broad visibility of the issue, with 21.4K+ completions on YouTube. Our paid media campaign and NYT partnership drove 16MM impressions and 7.5MM video completions. The Foundation reached 10 million people with safe water in 2023.